Impressions vs Clicks Whats the Difference Explain With Google Rules

Understanding Impressions vs. Clicks: What Every Digital Marketer Should Know If you're diving into digital marketing or trying to understand your website's performance in Google's ecosystem, you've likely encountered two fundamental metrics: impressions and clicks . These metrics are cornerstones of measuring online visibility and engagement, but they're often misunderstood. Let's break down what each means according to Google's definitions and why understanding the difference matters for your marketing strategy. The Simple Breakdown: Impressions vs. Clicks Term Definition Impression When your ad (or link) is seen on a page or screen (loaded and viewable). Click When someone clicks on your ad or link. What Are Impressions? Impressions represent the number of times your content is displayed, regardless of whether it was actually seen or clicked. According to Google's rules: An impression is counted each time your ad appears on...